Americans can find spas everywhere. From random strip malls to posh hotels, spas have popped up in a variety of environments during the last few years. And now they are stretching their offerings and giving customers much more than the typical spa services.
Debra Koerner is the Executive Director of the Destination Spa Group , an advocacy organization of destination spa owners, and a natural health and wellness expert believes spas are expanding their offerings partly because of an “awakening” in the consumers.
In an interview for this article she says, “I see greater awareness on behalf of consumers seeking alternative ways to heal. Instead of taking their doctor’s advice for surgery or medication, people are seeking less traditional ways. Ways such as meditation, fitness, healthy cuisine, community and relaxation. As consumers continue to become higher educated and less satisfied with pill therapy, there will be increased interest in experiences offering them sanctuary to heal – spiritually, emotionally and physically.”
Below are four out-of-the-ordinary offerings at spas through the United States:
The Four Seasons Jackson Hole offers a “Bear and Elk” package that includes a guided tour with the Resort's on-site biologist to view wildlife such as wolves, moose, bison, pronghorn sheep and eagles as they prepare for winter. After a private half-day tour of Grand Teton National Park, guests can retreat to the 11,000 square foot spa for two 50-minute Spa treatments per person.
Guests at the new Spa at Ravella in Las Vegas can participate in their weekly Ladies Night Sip and Spa program. According to their website, each week has a different theme including martinis and manicures, mojitos and massages, absinthe and aromatherapy, among others. To make it easier for mothers to attend, they even include a complimentary supervised Kids Club so children can be entertained too.
In Tennessee, the small, luxury resort, Blackberry Farm, offers a Transformation Bootcamp which includes hiking and cycling through the Smoky Mountains and the trails around the property. The bootcamp is described on its website as one that is led by a fitness trainer and wellness coach and features holistic wellness exercises, meditation, and fitness classes to work the guest’s core and rejuvenate them with yoga.
The Ritz Carlton Palm Beach is embracing the “body and soul” movement and hosting a Detox/Retox Beach weekend this Fall. According to their press release, “acclaimed New York City yogis, KK and Tanya B, capture the oceanfront energy and will lead the weekend with a series of six sessions throughout the retreat! Guests can enjoy the weekend of poses, balance and breath while they bask in the joy of Eau Spa and The Ritz-Carlton, Palm Beach.”
Interview with Debra Koerner via email, 16, September 2011.
FourSeasons.com. "Rates and Reservations". Web. 18, September 2011.
RavellaVegas.com. "Features-Activities, Spa Event". Web. 18, September 2011.
BlackberryFarm.com. "Transformation Boot Camp". Web. 18, September, 2011.
RitzCarlton.com. "Palm Beach Press Release: Play in Palm Beach and Celebrate Energy Yogi Masters". Web. 18, September, 2011.
Edited by Jody Smith