It's somewhat pointless to draw a distinction between what the company officially says and what its distributors are saying in the field. The "company" itself consists of 8 or so senior executives. The sales force consists of tens of thousands of distributors. From the consumer's perspective it matters little whether the false/illegal claims are coming from the handful of guys at corporate headquarters or from the thousands of distributors in the field -- the point is that consumers are being deceived and the product is being marketed deceptively/illegally.
Some of the company's most senior distributors, like Brig Hart and Jason Lyons, can be seen on Youtube videos of Monavie recruitment meetings in which the disease cure claims were abundant. Brig Hart is THE highest paid distributor in the Monavie organization. He reaps millions from the business (much of it from selling sales and marketing materials to distributors), and in his videos, he openly encourages distributors to talk about the product's ability to cure and treat medical conditions, including cancer.
Suggesting that the company somehow stopped its distributors from making illegal claims since Randy Larsen's comment appeared in Bloomberg News is just not plausible. The article was only published 3 weeks ago.
It seems to me that disease cure claims have been an integral part of Monavie marketing since the day it launched, and both the company's executives and its senior distributors have at the very least turned a blind eye to such abuses; at worst, they have actively encouraged them, albeit as surreptitiously as possible.
I can understand why distributors get defensive (negative publicity costs them sales) but I think it's about time some people stepped up and took responsibility instead of issuing venomous denials. If that keeps up, it won't bode well for the company's future.
Comment Reply
It's somewhat pointless to draw a distinction between what the company officially says and what its distributors are saying in the field. The "company" itself consists of 8 or so senior executives. The sales force consists of tens of thousands of distributors. From the consumer's perspective it matters little whether the false/illegal claims are coming from the handful of guys at corporate headquarters or from the thousands of distributors in the field -- the point is that consumers are being deceived and the product is being marketed deceptively/illegally.
Some of the company's most senior distributors, like Brig Hart and Jason Lyons, can be seen on Youtube videos of Monavie recruitment meetings in which the disease cure claims were abundant. Brig Hart is THE highest paid distributor in the Monavie organization. He reaps millions from the business (much of it from selling sales and marketing materials to distributors), and in his videos, he openly encourages distributors to talk about the product's ability to cure and treat medical conditions, including cancer.
Suggesting that the company somehow stopped its distributors from making illegal claims since Randy Larsen's comment appeared in Bloomberg News is just not plausible. The article was only published 3 weeks ago.
It seems to me that disease cure claims have been an integral part of Monavie marketing since the day it launched, and both the company's executives and its senior distributors have at the very least turned a blind eye to such abuses; at worst, they have actively encouraged them, albeit as surreptitiously as possible.
I can understand why distributors get defensive (negative publicity costs them sales) but I think it's about time some people stepped up and took responsibility instead of issuing venomous denials. If that keeps up, it won't bode well for the company's future.
June 11, 2009 - 4:15pmThis Comment
Reply