First Anna let me praise your wonderful article which has stirred great discussion on this topic. Each year broadcast television has been loosing market share to other media and each year CBS has had an increasingly difficult time selling out the Super Bowl TV time. I think CBS's recent policy to change to allow these types of ads is a strong indicator they need all the help they can in selling this high prices -over rated inventory. Any good marketer knows it's a waste of money to reach large masses if the audience is not the correct target market. I cannot think of a more mismatched target market for an anti abortion ad than the super bowl audience/demographics.
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First Anna let me praise your wonderful article which has stirred great discussion on this topic. Each year broadcast television has been loosing market share to other media and each year CBS has had an increasingly difficult time selling out the Super Bowl TV time. I think CBS's recent policy to change to allow these types of ads is a strong indicator they need all the help they can in selling this high prices -over rated inventory. Any good marketer knows it's a waste of money to reach large masses if the audience is not the correct target market. I cannot think of a more mismatched target market for an anti abortion ad than the super bowl audience/demographics.
January 30, 2010 - 1:30pmThis Comment
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