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Actor George Hamilton is probably best known for his tanned looks and he seemed to set the standard for "the Hollywood" image for a generation. How he achieves that deep tan, who knows!

Then, we went through the Marisa Berenson "period" when pale was the new look. I remember a magazine photo of her, years ago, wearing a wide-brimmed hat and fashionably covered limbs while basking on a beach.

Tanned skin hasn't always been the badge of an affluent lifestyle, the sign that you've enough time and money to bask on the beach or on a yacht. It was once the badge of hard labor in the fields and unthinkable that a proper young lady would be exposed to more than enough sun to just put a little pink in her cheeks, too pale being a sickly appearance.

Nowadays, we regard tanned skin as a healthy image, as long as it's not leathery. When I worked for a leading skin care/cosmetics firm for a few years during my professional career, we were continually reminded that there is no such thing as a healthy tan - meaning sun-induced. Hence, the marketing of self-tanning lotions, and now "gentle tanning" lotions that gradually add color with continued use (versus the near-instant impact). These are a far cry from the old orange dyes (although some are still rather intensely oddly colored).

I admit to using a self-tanning lotion - to even out my tan lines from my running clothes, and to balance my right arm with my left (exposed to sun while driving my car). Fortunately, mine is olive skin that gives me a little "head start" on the tan look, lol!

July 11, 2008 - 5:36pm

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