When I comment about branding in and around the medical field these days, I’m most often on some kind of rant about a brand or product name that’s simply over the top.
After all, I write about healthcare frequently, and in that world certain things just have to take precedence. Like safety. And efficacy. These are two things we trust our care givers to know about when we’re considering a treatment. In most cases, we don’t care that the procedure or product we choose has a cute name.
But there is one rejuvenation option that could use a little help from a marketing expert, and that’s the realm of chemical peels. True, the substance that’s applied to the face is a chemical solution. And yes, your skin does peel. But who looks forward to a procedure called a “chemical peel?” Even Obagi, the company some consider to be the gold standard in skin care, has only taken a baby step in naming their product, calling it a Blue Peel. Not much better. So your skin is essentially burned, you’re going to peel, and in the meantime you look like a Smurf. Step right up.
If you’re so turned off by the term “chemical peel” that you’ve avoided learning more, let me tell you that these procedures can do wonders for your aging skin. Let’s talk about how this happens.
Ever heard that as skin ages it looks dull, dry and lifeless? That’s because the skin renewal process that causes old cells from the surface to slough off slows down as we age and old cells hang around longer and longer.
Ever heard young skin described as luminous, supple and fresh? That’s due to the new cells appearing constantly on the face of your daughter, your granddaughter or your niece—cells that are buried under your older skin.
Chemical peels freshen your appearance by stripping off a few layers of those tired old cells. There are three basic types of chemical peels characterized by how many layers of skin they penetrate—light, medium and deep.
The lightest, or superficial, peels are usually safe for everyone. The active ingredient is an acid and a variety of types are available.