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I don't understand the phenomenon of having writing upon one's behind. And I'll come straight out and say it: "I do not like it."
Why do women, nay, young girls and teens, have a fascination with having fashion which presents an advertisement for a brand right across their derriere? Fashion-wise, it's absolutely vile. It's sort of pop-art in one sense, okay, I get that. But the lack of subtlety and artfulness render it completely without mystery or movement, two things crucial for interesting and captivating fashion.
In terms of a woman's dignity, it smacks of the kind of attention seeking which muddies the waters of our collective desire to be taken seriously or to have personal boundaries. Of course, looking attractive and having attention paid to one's derriere is delightful, if it is respectful and appropriate. Slathering slogans on your rear is a way of ensuring attention shall be paid to it, and it's similarity to a bumper sticker cannot be overlooked.
It's creepy and confusing to want to read something that is printed on someone's hindquarters and the line between looking and leering are blurry at best. For more on this follow this link: http://www.huffingtonpost.com/charlotte-hilton-andersen/backside-billboards_b_90964.html
For all I know, it may be important to advertise your tush and I just haven't yet realized it. But I tend to doubt it. After all, don't the best behinds sort of speak for themselves?
For more, read this: http://au.answers.yahoo.com/question/index?qid=20080305222402AAtrtZ5
Aimee Boyle writes absolutely nothing on her hind end and would like to see the trend stop entirely. A tee shirt is a tee shirt but a rear is so different.