It's Breast Cancer Month, What Are You Buying?
I believe cancer awareness is a good thing. Especially in considering the things that put you at high-risk for different types of cancer, such as:
• Smoking and other excessive breathing of harmful chemicals,
• Worshipping the sun or tanning booths too much,
• Excessive ingestion of harmful chemicals, and
• Family predisposition, to name a few.
It is the parts of illness that are uncontrollable, and the implied insensitivity to those who have been affected by the disease that lead me to my latest rant.
What is the deal with all the pink? It’s creeping into other months too, but this month especially, is awash in a Pepto-Bismol® hue. Seriously! I’m am pink’d out, and I’m willing to bet based on a recent article I found online, “Pink Overload: Are Companies Taking Advantage of Breast Cancer Awareness Month?” everyone else will be soon, if they aren’t already.
I now have my soup with pink ribbons on the package, pasta too, my Shane Company pink ribbon hat with the crystal pink ribbon on it, a breast cancer bracelet, my pink swim goggles, my pink ribbon’d cereal box, my pink running shirt, and have seen other pink ribbons on everything from NFL football game gear, to M&Ms, and office products.
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Hi Christine:
Loved your comments! I went to a local business recently and found a stunning display of pink products that on close examination had nothing to do with Breast Cancer Awareness Month except for trying to cash in. Out of curiosity I did some research to see if there were any similar marketing efforts toward predominantly male forms of cancer - there weren't. I wrote the following to provide tips on distinguishing between "pink" products that help women and those that just try to take advantage of us.
http://www.empowher.com/community/share/pink-smarts-read-fine-print-brea...
Thanks again, Christine!
Pat