In 1564, renowned Italian physician Gabriele Falloppio wrote about the syphilis epidemic of 1490, documenting the use of condoms. In those days, condoms were sheaths made of linen that had been treated with chemicals. Method of application . . . they were tied on to the male appendage with a ribbon.
Condoms have come a long way. Currently, a mother-daughter team is doing their part to promote women being pro-active about their own health and sexuality. Marsha G. Bartenetti and Rachael Sudul have developed a condom carrier that doubles as a mirrored compact. What looks to be a simple and attractive makeup accessory, serves a greater purpose. A hidden well contains two 2” x 2” condom foils.
Bartenetti lives in Los Angeles. A singer and an established voice-over artist, she envisioned her product years before “the face of AIDS” was a reality. Her next-door neighbor was Carl Djarassi, a pioneer in the development of the birth control pill. He believed that the condom was one of the best forms of preventing pregnancy. She shared her idea with him, but didn’t move forward on the concept until 2005 when she decided, “It’s time. Let’s do it.” She used her savings from her successful career to launch Just in Case.
Bartenetti has created a family company with Sudul, a 37-year-old mother
of two who lives in Lafayette, Louisiana. Drawing on Sudul’s background in the cosmetics industry, they are on a mission to revolutionize the way women think.
Speaking with both women via telephone, it’s clear that they come to this issue with equal passion, but different sensibilities. Bartenetti recognizes the generation of women who were “trained not to say anything” when it came to advocating for