What do you do when you’re considering plastic surgery and you want to know who has a reputable practice near you? You browse the Web. Sure, you may talk with others who have had a procedure and you may ask your family doctor for a recommendation, but chances are you will still spend hours online trying to get to know prospective surgeons. What should you be looking for?
Before you dive in, give a quick thought to the marketplace in your area to give some context to what you find on the Web. Is it a large metropolitan area or more rural? Is there vigorous competition among plastic surgeons or are there limited choices? In a smaller marketplace, plastic surgeons may not have to push so aggressively for patients. Regardless, you should find these basics covered on each Web site you visit.
General quality of the site-
The first thing to look for is general, “don’t insult me” site quality. I found one plastic surgeon in Alaska who obviously spent money on his home page and stopped there. Important words are spelled wrong, there’s no information on the procedures this doctor offers and although there’s a place to read about his background, there’s nothing there but a large, glamorous photo of the surgeon. In spite of the fact that the marketplace in Alaska is probably not too competitive, it’s hard to have confidence in a professional whose willing to portray his practice like this.
On the flip side, there’s another plastic surgeon serving the same market whose Web site is much more satisfying. Yes, there are keywords everywhere to attract search engines and there’s a list of all the possible misspellings of the surgeon’s name (for the same purpose). There are multiple opportunities on every page for you to contact the surgeon’s office. In other words, there’s no doubt you’ve had a sales pitch from this surgeon when you visit the site, but you have received information on procedures, the surgeon’s qualifications and more that makes your time well spent.
It’s great when you find a Web site offering features that help you learn.