October is breast cancer awareness month. Pink is the color associated with breast cancer. Many companies support breast cancer charities and research by changing the colors of their products to pink or put the pink ribbon trademarked by the Komen foundation on their products. So what is the big deal? The big deal is some people are sick of all the pink. Some people have ‘pink fatigue’, meaning the pink has lost impact on them. Some people think the color pink is too cute or too soft or too feminine to be representative of the breast cancer disease.
I don’t know why Komen picked pink to represent their logo, the ribbon, but they did. Their success with breast cancer awareness has snowballed all breast cancer charities and research to use pink in their marketing.
Some people are out raged that Komen.org, the largest charity in the world pays high salaries to their top employees. Some people are outraged that a company will put a cap on their matched donations of $500,000.00, $50.000.00 or $5,000.00 to breast cancer. Some people are outraged that Fast Food outlets will sell nutritiously bad food while donating a nickel per bucket to breast cancer.
Let me address some of these thoughts:
The treatments for breast cancer are; slash, burn and poison. There is nothing cute, soft or feminine about that!
Komen did not get to be the biggest charity by only using volunteers. Just because they are a nonprofit does not mean that their employees don’t get paid. Komen takes the millions of dollars they raise from around the world and fund research on drugs, treatment programs, mammograms and outreach programs. Almost all the drugs used in breast cancer treatment have been a result of Komen dollars.
A company willing to make any donation to Komen or breast cancer research is voluntary and they will get my dollars. Why not?
If you eat fast food in a bucket, and many do, why not have a nickel go to breast cancer research? You are not making the breast cancer patient or survivor eat it!
Here is the low down on breast cancer. There is no cure. There is no cause. The treatments can be barbaric and debilitating. 95% have no family history of breast cancer. The leading causes of breast cancer are being a woman and too many birthdays. 1 out 8 women will get breast cancer in their lifetime. Look around and count starting with me, a 9 year survivor, and count 8 more women in your life.
The next time you consider scoffing at the pink in October, ask yourself if your nickel or dime won’t help your sister, friend, daughter or self in the future?
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