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2010: Plastic Surgery, the Year in Review

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The new statistics are out from the American Society for Aesthetic Plastic Surgery (ASAPS), the organization that’s been tracking numbers and trends since 1997. Let’s see what we can learn from them.

The main takeaway from the new report is that surgery rates are on the rise again. According to a news release from the ASAPS dated April 4, 2011, in 2010 the “demand for plastic surgery rebounds by almost 9%” (ASAPS 3).

Numbers that follow the overarching results yield a few small surprises. Breast augmentation has been number one on the list of procedures for women for a few years now; in 2010 it was number one overall. No, this doesn’t mean that more men are getting implants. It means that while breast augmentation numbers continue to rise, the rates for liposuction—the number two procedure for women and number one for men—have fallen a bit (ASAPS 7).

Commenting on the report, the ASAPS President, Dr. Felmont Eaves III, attributed the 9 percent rise in cosmetic procedures to a strengthening economy. He also noted that patients’ interest in the “tried and true” procedures is returning (ASAPS [release] 1). And indeed that does seem to be the case. Bread and butter procedures make up the top five most popular surgeries with these numbers (ASAPS 3), according to the ASAPS:

  • Breast augmentation (318,123)
  • Liposuction (289,016)
  • Eyelid surgery (152,123)
  • Abdominoplasty (144,929)
  • Breast reduction (138,152)

Although it didn’t make the top 5 in terms of sheer numbers, it’s worth noting that facelift surgery, another “tried and true” procedure, saw a significant bump in numbers. In fact, the rise in demand for facelifts is a rather surprising 35 percent (ASAPS 3).

You might be wondering about demand for some of the newly popular surgeries. If so, you may not be surprised to hear that fat transfer and buttock augmentation grew at remarkable rates: 26.6 percent and 40.8 percent, respectively (ASAPS 7). But since the absolute numbers of patients electing these procedures are still fairly small, there’s not much discussion about them in the ASAPS news releases—yet.

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