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Body Image: Nike's "Big Butt" Campaign

By August 1, 2010 - 6:53am

What do you think of Nike's new "Big Butt" campaign? You can see an example of the ad: Nike Big Butt, as well as read the positive message.

Do you think this is a good direction for the media, as far as helping young women feel good about their body, no matter what size it is?

Could it even go as far as preventing a young woman from developing an eating disorder, or is that "blaming the media" to much for such a complex health concern?

By December 19, 2011 - 11:46pm

As a young girl, I had what was considered a Big Butt yet the rest of my body was of average size. This was typical in my community and was embraced as a positive trait on females. Different body frames will determine the size of women body parts. We should concentrate on the body weight of young girls according to their height and frame and their butts size should be considered proportionate as well. Nike is on track, A Healthy "Big Butt" can be a promotional image.

December 19, 2011 - 11:46pm
By December 19, 2011 - 11:26pm

Self esteem affects so many different aspects of young girls and women lives. Obesity should be treated as a disease that deserves a positive campaign as breast cancer or other related diseases. When young women grow up feeling nurtured and desired, they develop into better moms for their sons and daughters. Rather than disgrace eating disorders why not embrace "Eat Up" with healthy foods and healthy snacks for a better you. Obesity has slowed America's Groove but it can be outpaced with a winning Let's Move campaign.

December 19, 2011 - 11:26pm
By October 15, 2010 - 12:36pm

WOW! i cant beleive they would have a campaign like that!
that just totally messes with all girls minds, especially teens now a days they try so so hard! to get the body society tells you is the "right" body.
thats BS.. wow! thats not motivating at all! girls go and do everything possible, to get that impossible sick body. It makes me so mad to know how society beleives evrything the media says and how stupid weve become to belive that!" were all beautiful,small thick, wide thin etc... goshh this society is going down , so many deaths of young girls, so many eating disorders. im 5´7 i weigh 120 pounds , i got to the point where i weighed 96 pounds becaus ei thought iwas fat because the media had put up the "perect" body i did and went through everything, i slowly sucked the life out of my body..... i was on the verge of death, it was so difficult to get back up on my feet it took alot! and then i realized that it wasnt worth it, i tried so hard so hard to be like that model megan fox and for what? im real, thats what made me stand up.. im real im here, i could see my bones through my skkin on how translucent i became, megan fox wasnt real, i was ♥ thats what pushed ne and meeting the love of my life, loving me for my 120 pounds my tiny fat on my stomach (which ive always hated) but THERE ARE WAYS TO GET TO THE REAL YOU! ♥ NO NEED FOR THOSE STUPID MEDIA cRAP! THE HELL WITH "BIG BUTT NIKEY"!!!!! ROCK ON FOR THE "REAL" AND BEAUTIFUL YOU♥♥

October 15, 2010 - 12:36pm
By September 7, 2010 - 4:26pm

That is an interesting comment, and perhaps the direction that many of us take in making ourselves feel better: at the expense of others. (in this case, at the expense of "skinny girls").

Women would perhaps be more empowered by just having positive body image that does not put down another entire group of women.

Thanks for the insight!

September 7, 2010 - 4:26pm
By HERWriter Guide September 7, 2010 - 11:40am

Hi Alison

I hadn't seen this campaign before! Firstly, her shorts look ridiculous - you can show a 'big butt' without the butt cheeks hanging out! And I envy any woman with a round butt - mine is too flat for my liking.

I do like the sentiment, but it's a really defensive message. "If you don't like my butt, you can kiss it"...."it pushes skinny girls from the sales..." ehhh - not sure what the point of all that is. What not enjoy your big butt without comparing it to the sizes of others? Isn't that what good self-image is about, anyway?

Perhaps we should all just get down to Sir Mix A Lot. If there's any ode to the big butt - that's the Shakespearian version right there!


September 7, 2010 - 11:40am

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