Facebook Pixel

Kellogg Company Misleads Public About Cereals

By HERWriter
 
Rate This

I grew up eating Kellogg's cereals. As a kid, I loved them all. I used to have a great nostalgic fondness for the Kellogg Company because of this. Events of recent days have been causing this fondness to rapidly fade, however.

For the second time in a year, the Federal Trade Commission has found it necessary to take action against the Kellogg Company.

And in fact while they were under investigation for the first matter of its dubious marketing of Frosted Mini-Wheats as enhancing attentiveness in children, the Kellogg Company decided to proceed with their misleading Rice Krispies campaign.

The second strike with the Federal Trade Commission was Kellogg's claims that eating Rice Krispies will enhances our immune systems.

"This is another example of 'a trusted, long-established company with a presence in millions of American homes' (FTC Commissioner's words) that makes products we put into the mouths of our children '[shirking] its responsibility to do the right thing' (FTC Commissioner's words)."

http://pharmamkting.blogspot.com/2010/06/kellogg-engages-in-serial-advertising.html

Add a CommentComments

There are no comments yet. Be the first one and get the conversation started!

Image CAPTCHA
Enter the characters shown in the image.
By submitting this form, you agree to EmpowHER's terms of service and privacy policy
Jody Smith
Champion
HERWriter View Profile Send Message

We value and respect our HERWriters' experiences, but everyone is different. Many of our writers are speaking from personal experience, and what's worked for them may not work for you. Their articles are not a substitute for medical advice, although we hope you can gain knowledge from their insight.

Healthy Eating

Get Email Updates

Health Newsletter

Receive the latest and greatest in women's health and wellness from EmpowHER - for free!