I grew up eating Kellogg's cereals. As a kid, I loved them all. I used to have a great nostalgic fondness for the Kellogg Company because of this. Events of recent days have been causing this fondness to rapidly fade, however.
For the second time in a year, the Federal Trade Commission has found it necessary to take action against the Kellogg Company.
And in fact while they were under investigation for the first matter of its dubious marketing of Frosted Mini-Wheats as enhancing attentiveness in children, the Kellogg Company decided to proceed with their misleading Rice Krispies campaign.
The second strike with the Federal Trade Commission was Kellogg's claims that eating Rice Krispies will enhances our immune systems.
"This is another example of 'a trusted, long-established company with a presence in millions of American homes' (FTC Commissioner's words) that makes products we put into the mouths of our children '[shirking] its responsibility to do the right thing' (FTC Commissioner's words)."