American families are exploring unique destinations across the United States and around the world when it comes to their vacations these days. Hotels are not the only choice (besides the back bedroom at grandma’s house) where families can stay.
Vacation homes are increasingly becoming more popular, and more valued by families, especially when several children are involved.
A survey was conducted online in June 2014 by the Harris Poll on behalf of Inspirato with American Express, a private membership club that offers a collection of luxury vacation homes in the United States, the Caribbean, Mexico and Europe.
The survey found that families are the heaviest users of rental vacation homes. This year, 56 percent of all vacation home renters were families. While it may cost more per night, families are increasingly finding the amenities in a vacation home to be worth the cost.
Having privacy was the most important amenity to a whopping 93% of those surveyed who travel with their families. Being able to have the space to spread out was important to 83% of the group, and 82% valued the ability to stay with extended family, friends and children under one roof.
These three items top the list for why families are choosing to spend more time in a vacation home when traveling.
In an email interview Brian Corbett, Founder and Chief Experience Officer at Inspirato, said that one reason for the uptick in families using vacation homes comes from an increase in “intergenerational” travel.
“Living away from your extended family has increasingly become the norm but people still value having close relationships with their family and want their kids to know their grandparents, aunts and uncles, and cousins. Vacationing together is a great way to keep those bonds strong and is something we’ve seen our members doing more and more of.”