This article presents a departure from reproductive mental health but features another issue so important to women’s lives – a healthy colon! Did you know that colon cancer affects women in equal numbers to men? You and your friends, parents, neighbors and community need to know about – and participate – in the latest creatively astute initiative from CBS Cares.
Last night during 60 Minutes, CBS Cares launched their newest health care effort to encourage colonoscopy – and the best part? You can enter a contest to win a free colonoscopy which includes round trip airfare to NYC for two people and three nights of luxury accommodations in a Loews Regency Hotel suite. (http://www.cbs.com/cbs_cares/) As most individuals experience rapid recovery from this one day outpatient procedure, you still have two days to enjoy NYC with the relief of knowing you have cared for your colon.
The fingerprints of Matthew Margo, Senior Vice President of Program Practices at CBS Television Network and the dedicated team at CBS Cares are highly evident in the combination of humor, information and encouragement which characterizes this engaging and life-saving campaign. From the intro that will leave you smiling, to the great interview with expert Dr. Paul Miskovitz, to the actual contest you can enter for a totally free colonoscopy – CBS Cares has presented a compelling case for attention and action to this crucial health issue.
Acknowledging the fear that may cause some individuals to avoid or postpone life this life saving test, common barriers to colon care compliance have been removed by the offer of transportation, expert medical help, humorous encouragement and reward!
The colonoscopy for the lucky winner will be performed at the Center for Specialty Care by author/specialist Dr. Paul Miskovitz -- a leading gastro-enterologist in New York City and expert on colorectal cancer. You can read the interview with Dr. Miskovitz on the CBS Cares website which offers more information about colorectal cancer.