There was a viral campaign on FaceBook recently to reveil your bra color for breast cancer awarenss. Here is the message many people saw in their FaceBook inbox.
“We are playing a game for Breast Cancer Awareness," one form of the message read. "Write the color of your bra as your status -- just the color, nothing else!! Copy this and pass it on to all girls -- NO MEN!! This will be fun to see how it spreads."
OK, if it works why not? Many bloggers and reporters took ofense while others did not see the problem. The end result is that the campaign was talked about, the pros and cons of this kind of awarenss strategy and hopefully raised some awareness. No one group is claiming ownership of the campaign as yet. So if you saw your FaceBook friends with a comment, Black, Pink or Nude, now you know!
Pomegranates haave been in the news lately as the next darling for breast cancer prevention. Move over blueberries. So in trying to tie all current news together, let’s call that pink or nude bra pomegranate, and that black or blue bra blueberry and we can show our support for breast cancer awareness and our knowledge of breast cancer prevention.
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Haralee,
I did notice this breast cancer awareness "viral" campaign, and was interested in learning who started it...do you know? I'm curious if they have any statistics do share regarding its success.
What can you tell us about pomegranates being in the news lately, regarding breast cancer prevention? Specifically, how many do we have to eat, daily/weekly/monthly, in order to reap the benefits? Is there something special that pomegranates have for breast health that the other fruits do not?
January 10, 2010 - 8:21pmThis Comment
Hi Alison,
January 11, 2010 - 10:08amI read that Komen really reaped the benefit with over 100,000 fans on their FaceBook Web site in a couple of days.
Regarding the Pomegranate study that was published in the January issue of Cancer prevention, lab tests "Suggest" pomegrantes contain chemicals that reduce the risk that women will develop hormone dependent breast cancer. However the research has not shown that the beneficial levels can be reached from diet or absorbed from the food. So the take away is that if you like a pomegranate, go ahead and enjoy it, but a pomegrante flavored martini, that would not be with in the spirit of the research, pun intended!
I know I'll get flack for this, but I thought the whole thing was so dumb! I also know women who got negative comments into their inbox for refusing to name the color of their bra. I don't talk about things like that on Facebook and neither do they.
All I saw was a bunch of comments from other women filled with sexual innuendo based on what color the bra (supposedly) was and lots of statuses filled with "I'm not wearing one!" with lots of winks and nudges following. It was like a bunch of 13 year olds took over FB for a day or two! If we want to educate, then educate with facts and tips, not some "post what color your bra is". Is that really showing support or just a reason to act like a teenager under the guise of "education" and "awareness". Please!
Anyway, I turned my status into reminding women that while "saving the tatas" is important, the likelihood of them dying from cardiovascular disease is far higher. "Tatas" yes, but check your tickers too! It's as, if not more, important! Most of the women didn't even know this but I guess it's cuter taking about tatas, eh?!
I'm sure it was all in fun, but legitimizing it as real "awareness" is pushing it for me! No, sorry, don't think so!
January 11, 2010 - 12:26pmWell, ladies, I have to weigh in here. I'm really tired of the games and hype associated with using breast cancer to make money. As best I can tell, from what others have said, the recent Facebook exercise was generated by a for profit company that makes "awareness" products and contributes a small portion of revenues to worthy causes. In the meantime, women who have breast cancer, whether or not they have insurance, are facing very serious financial consequences that come with the diagnosis. Spending money on breast cancer doo dahs - like earrings, night lights, slippers, lipsticks, hair dryers, and on and on - isn't the best way to help a woman with breast cancer. The "awareness" merchandising is aimed at healthy women who want to help women in need. I think what's really needed is more "awareness" of ways women can truly help those with breast cancer. Some of the best ways don't involve spending a dime and definitely don't enrich some corporation's bottom line.
January 13, 2010 - 6:24pm