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TEXT4BABY, New FREE Cell Phone-Based Program for Pregnant and Postpartum others; Sherri Shepard, Co-Host of The View, Encourages Participation

By Expert HERWriter
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As a national board member of Healthy Mothers, Healthy Babies I am pleased to post the following press release from the White House Office of Science and Technology in collaboration with The National Healthy Mothers, Healthy Babies Coalition:

In a groundbreaking and exciting announcement, U.S. Chief Technology Officer Aneesh Chopra announced the launch of the First Free Mobile Health Service for Pregnant Women and New Mothers.

In a unique collaboration, technology companies, health professionals, and federal, state, and local agencies combine forces to provide free health information via text messages.

Pregnant women and new mothers will be able to get health information delivered regularly to their mobile phones by text message at no charge under an innovative public service program being launched today by a coalition of mobile phone service providers, health professionals, and Federal, State, and Local agencies.

Sherri Shepard, Emmy Award Winning co-host of THE VIEW has begun airing Public Service Announcements encouraging mothers to sign up for the service! You can listen to her PSA here!

The new program, called text4baby, is a free mobile information service that provides timely health information to women from early pregnancy through their babies’ first year. The service sends important health tips that are timed to the mother’s stage of pregnancy or the baby’s age.

The inclusion of mental health messages in this program is truly ground breaking. Many national maternal child health organizations still do not emphasize the possibility of a pregnancy related mood disorder in their educational or community outreach programs. By encouraging women to notice their moods and emotional responses throughout pregnancy and the first year of motherhood, the text4baby program will help reduce stigma, increase awareness and focus on primary prevention.

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HERWriter Guide

I think this is a good idea and I do think many mothers, especially first timers, could really use some support. Many have unhelpful families and few friends.

But I do see Anon's point about using this as a marketing tool by dozens of companies - from big pharma, to diaper and formula manufacturers. I'm still getting swamped with baby product offers and services and my youngest is 3!

Partners include BabyCenter and MTV? Johnson and Johnson? Can people access a "do not call/text/email/mail" area and make sure they don't have to deal with the endless marketing that many parents do?

February 13, 2010 - 6:02pm
EmpowHER Guest
Anonymous (reply to Susan Cody)

It is up to each mother to subscribe and each text message sent to her gives the option of unsubscribing. At the historic Congressional briefing last week, held in the Caucus Room of the Cannon Office building, the excitement was palpable as the program already has over 30,000 subscribers and has not yet been marketed. The public private partnership is unprecendented and it among the first time the technology of texting has been used for health messaging. The text messages were created by experts in many fields with input from many reputable organizations. And each mother or mother to be is encouraged to meet with her doctor to discuss any concerns.. the messages are reminders.. not directives. Try it!

May 2, 2010 - 6:08pm
EmpowHER Guest

This is obviously a corporate take over of the White House. They couldn't get the socialized medicine plan passed through, so they are chipping away at what little privacy people still have. People are going to willingly give them their phone numbers so corporations can market to them directly. Big pharma is going to push through vaccinizing every baby with every fly by night vaccine of the past 30 years they came up with, and called "vaccine".

If it were not obvious before, the white house is for sale and spinning out of control.

A woman should only receive prenatal advice from her mom and her doctor, not the white house and its corporate sponsors.

February 13, 2010 - 4:10pm
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