As a national board member of Healthy Mothers, Healthy Babies I am pleased to post the following press release from the White House Office of Science and Technology in collaboration with The National Healthy Mothers, Healthy Babies Coalition:
In a groundbreaking and exciting announcement, U.S. Chief Technology Officer Aneesh Chopra announced the launch of the First Free Mobile Health Service for Pregnant Women and New Mothers.
In a unique collaboration, technology companies, health professionals, and federal, state, and local agencies combine forces to provide free health information via text messages.
Pregnant women and new mothers will be able to get health information delivered regularly to their mobile phones by text message at no charge under an innovative public service program being launched today by a coalition of mobile phone service providers, health professionals, and Federal, State, and Local agencies.
Sherri Shepard, Emmy Award Winning co-host of THE VIEW has begun airing Public Service Announcements encouraging mothers to sign up for the service! You can listen to her PSA here!
The new program, called text4baby, is a free mobile information service that provides timely health information to women from early pregnancy through their babies’ first year. The service sends important health tips that are timed to the mother’s stage of pregnancy or the baby’s age.
The inclusion of mental health messages in this program is truly ground breaking. Many national maternal child health organizations still do not emphasize the possibility of a pregnancy related mood disorder in their educational or community outreach programs. By encouraging women to notice their moods and emotional responses throughout pregnancy and the first year of motherhood, the text4baby program will help reduce stigma, increase awareness and focus on primary prevention.