Keratin Hair Treatments: Making Curly Hair Straight

The keratin treatment process begins by washing hair with a clarifying shampoo. Stylists then blow-dry the hair and apply the treatment on each hair section. Clients must sit for about 20 minutes while the formula soaks into and fully reinforces hair. After the treatment absorbs, the hair is blow-dried a second time. The process concludes by straightening hair with a flat iron. Straightening hair seals the keratin treatment into hair cuticles, allowing them to become tame and smooth. Depending on hair length and texture, treatments last two to four hours. After receiving a keratin treatment, customers must not wash hair or put it in a ponytail (the treatment can dent hair if put up at first) for 72 hours to receive the full and lasting effects.