I saw a commercial the other day where a couple were on a date. He was on the phone, or telling her that eating dessert would make her fat and generally insulting or ignoring her. At the end, he got up and told her he had to go and wished her a "Happy Anniversary, honey!".
We get it. They are married...and bored to tears. Cue him walking off and her checking out a cute guy at the bar. Then comes the voice-over, telling is that when divorce isn't an option, you can always cheat - in style.
The biggest of these sites uses a female name as it's brand-name. It's a made-up name, a combination of first and last names that the owners said felt sounded classy and up-market. They claim millions of members and guarantee an affair! If you don't have an affair within a certain amount of time, they'll give you a refund! They say their website provides a "safe and successful platform" for those who wish to seek sex outside their marriage.
Their motto? "Life is short. Have an affair."
This website advertises all over satellite radio and the commercial I saw was on CNN. They also have many a billboard. In other words, it's pretty mainstream.
Their commercials are the opposite of cheap and degrading. Their name and logo is a rather gentile and classy font.
In some ways, the dating site is right. Getting a divorce is not an option for many, especially with the downturn in the economy and the property markets a mess. And the intentions of the members are upfront. They don't want a divorce and are looking for an affair only. No strings attached. No promises to make; no promises to break.
The billboards have sparked outrage, as have some of their commercials. Yet the website is highly successful and unlike most other industries - business is booming!
Tell Us
What's your view of a website that matches married men and women up in order to cheat on their respective spouses? Is this better than trolling bars for extramarital sex or does it all boil down to the same thing - good old-fashioned cheating?
Or is a business like this simply providing a service that's much in demand?
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Add a Comment14 Comments
I'm so sad for you, Anon! I can't imagine the pain and disappointment you've experienced. How do you stay married??
March 23, 2009 - 2:18pmThis Comment
Can I triple that WOW?! This type of site just makes my blood boil. I'm also glad that people are getting upset about these websites. Just the idea that someone is going to profit off of infidelity makes me angry. I haven't seen the sites either but I have no doubt they are out there. I suppose they were the next logical step to some of the personal ads out there with the married man looking for fun type of thing. I wonder if the spouse of the cheater could get the site in some type of trouble for encouraging and enabling adultery?
Very interesting post susanc! I have a feeling you'll get a lot of replies on this. M
March 14, 2009 - 10:17pmThis Comment
I'd like to double that WOW. I've never heard of this, nor have I seen the ads. But I don't have time to watch a whole lot of TV. Anyway, this sounds absolutely crazy. Glad the commercials have sparked outrage, or I'd assume that no one cares about commitment anymore.
March 14, 2009 - 9:57pmThis Comment
WOW! I cannot say that I have seen this website but being in the single world, I have toiled with the singles sites and have to say that I get many responses from men (in marriages or in long term relationships) looking for a spice of life. I am outraged when I get the responses that I do from the sites and certainly have no interest in the cheating lifestyle but I think in all honesty it is all too common.
I guess, there is really no surprise in the long run about cheating or affairs, right? We see it all over the television screen and so forth. In reality, the animal kingdom is not meant to be monogamous anyhow. Since, the human race is considered intelligent (no pun intended), we tend to think that we should live in monogamous relationships.
When you think about the whole picture, there is nothing surprising about this site. Either you chose to use or or chose to work things out with your spouse. Coming from someone single using dating sites, it is much easier and faster to try and make your marriage work. Dating sites are way too frustrating.
March 14, 2009 - 3:52pmThis Comment