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Doc Gurley: Multi-Tasking Moxie

October 13, 2008 - 12:36pm 282 reads comments

Okay, everyone who thinks they can multi-task, raise your hand (while returning that call from your client).

There’s a nice summary on NPR about how the brain actually works - which debunks the myth that we can truly multi-task.

What the executive function of the brain does (in our frontal lobes) is switch between activities, not to do them simultaneously. We’re actually very good at shifting back and forth between tasks.

There are some very practical take-home points here - for example, the fact that you are shutting out one task to do another is an important fact to keep in mind if you’re hurtling along concrete roadways at 65 mpH while answering your phone. It doesn’t take many seconds of inattention to find yourself in another county (and hopefully not spread across it).

Another interesting tidbit from this data is the fact that we instinctively avoid “multi-tasking” activities that use the exact same part of the brain (talking on the phone while taking dictation, for example, or what is more popularly known among Doc Gurley circles as the rubbing your tummy while patting the top of your head phenomenon).

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