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The weight loss arena is confusing to people because of outright lies and/or information overload. You are responsible for the health of your body. Do the research to see if the claims on the weight loss product label are true.
If it sounds too good to be true ...
A Federal Trade Commission (FTC) report, “Weight-Loss Advertising: An Analysis of Current Trends,” gives us the following information found in 300 weight loss advertisements:
--Consumer testimonials – “These testimonials and photos rarely portrayed realistic weight loss. The average for the largest amount of weight loss reported in each of the 195 advertisements was 71 pounds.”
--Rapid Weight Loss – “Rapid weight-loss claims were made in 57% of the
advertisements in the sample. In some cases, the falsity of such claims is obvious, as in the ad that claimed that users could lose up to 8 to 10 pounds per week while using the advertised product.”
--Diet and Exercise – “Despite the well-accepted prescription of diet and
exercise for successful weight management, 42% of all of the ads reviewed promote an array of quick-fix pills, patches, potions, and programs for effortless weight loss and 64% of those ads also promised fast results. The ads claim that results can be achieved without reducing caloric intake or increasing physical activity.”
The FTC concludes: “The use of false or misleading claims in weight-loss advertising is rampant. Nearly 40% of the ads in our sample made at least one representation that almost certainly is false and 55% of the ads made at least one representation that is very likely to be false or, at the very least, lacks adequate substantiation.”
As I always say, companies keep getting richer and the population continues to gain weight. Stop buying the products and the companies will go broke!
People don’t know what to believe when it comes to fat loss and weight loss. And, too many people look for quick solutions to weight problems that developed over months and even years.
Permanent fat loss and weight loss takes time. In fact, you never stop sculpting your body.
Here is how to put the fat loss and weight loss puzzle together: