If you’re a regular EmpowHER reader, a few paragraphs into every article you may have noticed a graphic that reads “This Article: Improved my Life, Changed my Life, or Saved my Life.”
By clicking on this little box we call the “HER Health Meter,” our readers instantaneously alert the EmpowHER team that an article has made a difference in their lives.
We are excited to share that last week we hit a huge milestone on EmpowHER, and we’d like to thank YOU – the women on our site – for helping us get there!
The life of a woman is impacted nearly every moment on EmpowHER. And we’ve made a difference in 10,000 lives, measured by our HER Health Meter. It's a big deal - not just for us, but also for our readers and the women we serve.
Our Health Meter is the first social sentiment tool that helps us measure more than just “clicks.” It goes beyond that to help us see how we’re directly affecting our readers’ lives.
When a piece of content impacts a reader, she has the option to share if it has improved her health, changed or saved her life. It appears on every piece of content we produce, and can exist on partner sites or anywhere on the web.
Our readers were telling us, and in some cases even visiting our office to tell us, that our content was making a difference to their health, and even saving lives. To see if that was really true, we created the Health Meter.
“We wanted a way to measure that, to see which content was having this life-changing effect on women,” EmpowHER Founder Michelle King Robson said.
With so much health information on the web, it can be difficult to find content that is substantial and impactful, and may transform women’s health. The Health Meter allows us to rise above the noise by making it easier to find content and information that has truly touched people’s lives.
Robson sees the information we share with our readers as a collaboration between EmpowHER and the women we serve. “It take a village of women - our editors and writers and office staff, the women we serve and their loved ones. EmpowHER is a collective experience,” Robson said.